Architectural photographs for estate agents
As competition in the housing market increases, estate agents are starting to realise that by using a professional photographer for their photos, they are bringing real benefits to their business.
However, a lot of estate agents still think they will save themselves money by using their staff to take their own photos, especially in the current economic climate, but I believe this to be a false economy. The photos produced may seem fine but as you can see in the comparison below, between a very good quality 12MP Point & Shoot camera (in which I gave every possibility to look good) and my Nikon D800 with a 14mm wide angle lens, there is a world of difference. The first shot is a nice photo of a fireplace, whereas the second is a lovely photo that shows a whole room, it also has much more detail and clarity.
As an architectural photographer, I can help estate agents enhance their profile and improve their “About Us/Why Chose Us” page on their own website by including the fact that they use a fully qualified, award-winning professional photographer in their team. Clients will have more confidence in a company that is willing to put a bit more effort and professionalism into their work.
I have been commissioned to take architectural photos of many homes for estate agents in the north east area to improve the properties appeal and enable the estate agents to sell the dwellings, not only quicker but also for more money, as my images creates more interest which helps drive the prices up. Some feedback from my clients has shown that the amount of ‘click-throughs’ (people clicking on a listed property to see it in more detail) are, on average, five times higher than prior to using my services.
Here are a small sample of some of the properties.